The biggies that were patiently awaiting their chance in movie theatres have one by one by one decided to shift loyalties to the digital platform. The latest on that front is director Ranjit Tiwari’s period thriller Bellbottom featuring Akshay Kumar in the lead. The producers Nikkil Advani and Pooja Entertainment had categorically denied any plans to opt for the digital option. And the film was poised for a theatrical release.
But now seeing the way the Covid crisis is heading, chances of Bellbottom keeping its 28 May release date in movie theatres seems impossible. The film is now being sold to Disney+ Hotstar for an early digital premiere. Confirming this development, producer Nikkil Advani says, “I believe it is being considered. But the final monetizing lies with Pooja Entertainment.”
Interestingly this is Disney-Hotstar’s second premium acquisition featuring Akshay Kumar. Laxmii which was acquired at an astronomical amount had a disastrous premiere on Disney+ Hotstar on November 2020.
More Pages: Bellbottom Box Office Collection
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