Customers are increasingly preferring #functional_jewellery over bulky sets, says an industry expert.
"Functional jewellery is indeed superseding the elaborate sets. In keeping with this trend, we primarily focus on contemporary light wear jewellery that appeals more to the younger generation," Arvind Singhal, Chief Operational Officer, Bluestone.com, said in a statement.
The jewellery e-tailer has just introduced Jashn-e-Jodhpur, a line celebrating the vivid blue tones that the royal city of Jodhpur is known for. The collection brings together diamonds and sapphires.
"Indian jewellery has drawn inspiration from various monuments, cities, traditions and forms of nature. Keeping this as the core of our design aesthetic, we wanted to create an exquisite sapphire and diamonds collection. The vivid blue tones and the rich indigo tones of Jodhpur forms an integral part of our inspiration," Singhal said.